Category Development Specialist
Core
Driving category growth for consumer health brands (Sensodyne, Panadol, etc.) by creating shopper-centric category visions and influencing retail partners.
Role type
Category Development Specialist
Builds
Category growth platforms, retail picture of success plans, and shopper knowledge databases for appointed retailers.
Domain
Consumer Healthcare / Retail Trade Marketing
Deliverable
product features
Required skills
Shopper & market expertise, Category management, Retail shelf planning, Market analysis (Nielsen/IQVIA), Data-to-action translation
Preferred skills
Experience with JDA Space Planning software
Technologies
Nielsen, IQVIA, YouYou household panel, JDA Space Planning
Responsibilities
Provide shopper expertise to Sales and Brand Managers; Develop category growth platforms with actionable insights; Create retail Picture of Success plans (KPIs, planograms, POS materials); Execute mutual category development goals with Retailers; Update shopper knowledge databases; Prepare market analyses based on consumption data
Seniority
Mid-level, hands-on IC