Category Lead - VMS
Core
Marketing leadership role driving growth and profitability for the Vitamins, Minerals and Supplements (VMS) category in India.
Role type
Category Lead
Builds
VMS category growth and brand equity for Centrum and related brands in India
Domain
Consumer Healthcare / OTC / Nutrition / Wellness
Deliverable
product features
Required skills
P&L management, category strategy, brand strategy, consumer insights, digital marketing, eCommerce/D2C, market analysis, product assortment planning, cross-functional leadership
Preferred skills
Innovation management, agency management, matrix organization navigation, strategic thinking, ambiguity management
Technologies
D2C platforms, eCommerce channels, performance marketing tools
Responsibilities
Develop and execute VMS category growth strategy anchored in consumer insight and market trends; Drive financial performance through end-to-end P&L ownership including revenue, pricing, and gross margin; Determine product assortment including introduction, expansion, and discontinuation; Partner with Insights, Medical, Regulatory, and R&D to translate science-backed benefits into consumer propositions; Lead and inspire the VMS marketing team to build capability and collaboration; Deliver digital-first growth through high-ROI programs and always-on engagement.
Seniority
Senior, hands-on IC with team leadership