Brand Manager - Oral Healthcare
Core
Lead category and brand strategy, activation, and execution for the Oral Healthcare portfolio to drive sales growth and sustainable brand consumption.
Role type
Brand Manager (Oral Healthcare)
Builds
New product launches, media campaigns, and local marketing activations for brands like Sensodyne and Polident.
Domain
FMCG / Healthcare (Oral Care)
Deliverable
product features
Required skills
Brand strategy, new product launch execution, media planning, A&P budget management, market/channel analysis, cross-functional collaboration, compliance knowledge
Preferred skills
Master's degree, financial acumen, matrix organization experience, healthcare/wellness industry background
Technologies
None stated
Responsibilities
Track local brand KPIs and recommend remedial actions; plan and implement media/activation plans for campaigns; execute consumer/trade level marketing programs; manage Advertising and BTL activations; monitor market performance and implement changes; define expert activation programs; build agency partnerships; lead cross-functional collaboration for artwork and labeling delivery
Seniority
Mid-Senior, hands-on IC