Director Modern Trade - Proximity México
Core
Lead Key Account (KA) management and commercial strategy for Coca-Cola's growth in modern trade channels across Mexico, managing P&L and account teams.
Role type
Director, Modern Trade Key Account Management
Builds
Commercial strategy, joint business plans, and annual customer plans for key retail accounts
Domain
Fast-Moving Consumer Goods (FMCG), Retail, Mexico
Deliverable
product features
Required skills
Retail Management, Negotiation, Data Management, Customer Insights, Strategic Planning, Budget Management, Team Leadership, Market Analysis, Commercial Strategy, Stakeholder Management
Preferred skills
Alteryx, SQL, Tableau, Google Analytics, Microsoft Power BI
Technologies
Alteryx, SQL, Tableau, Google Analytics, Microsoft Power BI
Responsibilities
Lead negotiations with Key Accounts involving commercial, logistical, legal, financial, and marketing processes; Develop and manage the Advantage improvement plan; Coordinate collaboration routines between Account Team, Bottlers, and Franchise Unit; Analyze customer market and channel to identify growth opportunities; Manage commercial activity budget and discounts; Lead the implementation of transformation models for retail account management.
Seniority
Director, strategic leadership