Manager, Association Marketing
Core
Develop and execute omni-channel marketing plans (direct mail, email, digital) to drive acquisition, retention, and in-force participation using data analytics and test-and-learn approaches.
Role type
Manager, B2C/D2C Marketing
Builds
Personalized marketing campaigns and strategies for insurance products
Domain
Insurance / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
D2C marketing strategy, data analytics, buyer segmentation, lifecycle marketing, test-and-learn, brief writing, stakeholder management
Preferred skills
Regulated industry experience, analytics tools, CRM journey mapping, association marketplace experience
Technologies
CRM, analytics platforms
Responsibilities
Monitor marketplace trends to identify growth opportunities; align annual marketing goals, priorities, and budgets with internal partners; develop marketing plans addressing demographics and product deficiencies; create comprehensive marketing briefs with objectives and KPIs; partner with creative teams to review materials and assess performance results.
Seniority
Manager, strategic planning & execution
