Senior Marketing Manger, Merchant Partners
Core
Build and run B2B2C marketing programs to drive merchant acquisition, onboarding, and lifecycle engagement for Sunbit's partner network (auto, dental, optical, veterinary) to motivate frontline associates to offer financial products.
Role type
Senior B2B Product/Partner Marketing Manager
Builds
Merchant lifecycle programs, go-to-market strategies for new products, and associate engagement initiatives
Domain
Financial Technology (Fintech) / Consumer Lending
Deliverable
product features
Required skills
B2B product or partner marketing, lifecycle marketing, campaign execution, stakeholder management, data analytics, project management, enterprise email/lifecycle platform proficiency
Preferred skills
Experience in channel marketing where the channel is not directly controlled, experience with gamified incentives or associate education programs
Technologies
Iterable, Braze, Klaviyo
Responsibilities
Build and execute marketing programs for merchant acquisition and lifecycle performance; Partner with sales and account management to design usage initiatives; Launch and scale associate lifecycle programs including education and incentives; Own campaign calendars, creative briefs, and vendor relationships; Collaborate with product teams on go-to-market strategies; Use data and funnel analytics to track performance and optimize outcomes
Seniority
Senior, hands-on IC
