Manager, Audience Engagement & Brand Activation
Core
Build stronger connections with priority and emerging audiences (Women, Hispanic, Black, and other diverse segments) by turning audience insights into relevant marketing campaigns, content, and partnerships.
Role type
Manager, Audience Engagement & Brand Activation
Builds
Audience engagement strategies, activation plans, campaign content, and test-and-learn initiatives for diverse segments.
Domain
Financial services (insurance, retirement, asset management) + Multicultural marketing
Deliverable
product features
Required skills
Strategic thinking, synthesis of audience intelligence, campaign development, cross-functional partnership, project management, brief creation, cultural insight application
Preferred skills
Financial services industry experience, regulated industry knowledge
Technologies
Microsoft Office Suite (PowerPoint, Excel)
Responsibilities
Develop audience engagement and brand activation strategies for diverse segments; synthesize market research and cultural signals to support activation recommendations; lead execution of campaigns and pilots; partner with creative, media, and agency teams on audience-specific activations; define audience-level success metrics and evaluate campaign performance; manage workstreams for applied learning initiatives like microsites and creator partnerships.
Seniority
Manager, hands-on IC with strategic oversight
