Marketing Lead - Corporate & Institutional Banking
Core
Lead segment marketing strategy for Corporate & Institutional Banking, developing value propositions, campaigns, and content to acquire, grow, and retain B2B customers.
Role type
Senior B2B Institutional Marketing Lead
Builds
Integrated multi-channel marketing plans, sales content, and digital prospect experiences for C&IB products
Domain
Banking / Corporate & Institutional Finance
Deliverable
product features
Required skills
B2B marketing strategy, audience insights, campaign development, content strategy, agency management, budget administration, stakeholder coordination
Preferred skills
Advertising, competitive analysis, digital marketing, negotiation, results-oriented execution
Technologies
Paid search, SEO, paid social, PNC.com
Responsibilities
Develop value propositions and target segment strategies; execute acquisition and retention campaigns; manage agency partnerships and budgets; coordinate with sales, digital, and compliance teams; produce thought leadership content; optimize prospect experience on digital channels
Seniority
Senior, hands-on IC with strategic oversight