Marketing Manager
Core
End-to-end campaign strategy and execution for a global private investing platform spanning private equity, venture capital, and private credit.
Role type
Marketing Manager (Private Markets)
Builds
Integrated marketing campaigns, brand positioning, and fundraising support materials for institutional clients.
Domain
Asset Management / Private Markets
Deliverable
product features
Required skills
Full-funnel campaign strategy, multi-channel execution, audience segmentation, positioning frameworks, brand architecture, performance analytics, competitive intelligence, stakeholder management, cross-functional collaboration.
Preferred skills
Experience in asset management or financial services, system thinking, entrepreneurial mindset.
Technologies
Digital and offline marketing channels, analytics tools, content management systems.
Responsibilities
Own planning and execution of full-funnel marketing campaigns; define platform and fund positioning; manage external design and PR partners; track campaign performance and optimize effectiveness; monitor competitive landscape and industry trends.
Seniority
Mid-Senior, hands-on IC