Sr Communications Manager, Culture and Influence Campaigns
Core
Translate audience-led strategy into integrated campaigns, culture moments, and always-on efforts across social, creator, and experiential channels.
Role type
Senior IC communications manager (culture and influence)
Builds
Integrated campaign approaches, activation frameworks, social and creator strategies, and in-real-life activation experiences.
Domain
Marketing communications and audience strategy
Deliverable
product features
Required skills
Campaign planning and strategy, Social and creator strategy, Audience insights and trend identification, Cross-functional collaboration, Agency partner management, Project management, Execution of experiential activations
Preferred skills
Data-informed guidance, Navigating ambiguity, Managing competing priorities
Technologies
N/A
Responsibilities
Develop activation frameworks for consistent execution, Lead social and creator strategy, Identify cultural trends and translate into campaign ideas, Guide creator integration into campaigns, Support development and execution of in-real-life activations, Support day-to-day partnership with agency team
Seniority
Senior, hands-on IC
