Sr Communications Manager, Culture and Influence Campaigns

## About the role - Translate audience-led strategy into clear, integrated campaign approaches across campaigns, culture moments, and always-on efforts - Develop activation frameworks that ensure consistent execution across workstreams and moments - Lead social and creator strategy, defining how campaigns show up across platforms, formats, and communities - Identify cultural trends, audience insights, and performance signals, and translate them into actionable campaign ideas, social and creator strategies, and activation approaches - Ensure all campaign plans and tactics align with business priorities, audience strategy, and performance goals - Guide how creators are integrated into campaigns and programs from the outset, ensuring alignment with audience and campaign priorities - Support development and execution of in-real-life activations, from large-scale culture-shaping moments to more targeted, intimate experiences - Guide delivery of activation experiences and related content, working across creative and production partners to ensure execution is cohesive, high-quality, and built for amplification - Support day-to-day partnership with agency team, providing clear direction, feedback, and data-informed guidance across workstreams, while identifying and resolving gaps, and opportunities quickly ## Requirements - Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND 4+ years of communications, marketing operations, field operations, program management, project management, or related experience OR equivalent experience. - Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND 8+ years of communications, marketing operations, field operations, program management, project management, or related experience OR equivalent experience. - Proven track record of translating audience-first strategy into impactful campaigns across social, creator, experiential, and partnership channels from concept through execution. - Demonstrated ability to identify audience insights, market trends, and emerging opportunities, and translate them into actionable campaign strategies aligned with business and brand objectives. - Experience driving cross-functional collaboration across internal teams and external partners, with the ability to maintain execution momentum in dynamic environments. - Proven ability to manage agency partners, providing clear direction, feedback, and oversight to support high-quality delivery. - Strong execution and project management skills, with the ability to navigate ambiguity, manage competing priorities, and deliver measurable business impact.