Marketing Specialist, Southeast Asia
Core
Drive business strategy and execute a portfolio of local initiatives across events, digital marketing, and training programs for the Southeast Asia region.
Role type
Senior B2B Marketing Specialist
Builds
Multi-channel marketing campaigns, lead generation programs, partner go-to-market strategies, and brand experience platforms.
Domain
Security technology (video surveillance, access control, intercom, audio systems)
Deliverable
product features
Required skills
B2B marketing strategy, partner/distributor management, demand generation, event planning and execution, marketing automation, CRM management, budgeting, stakeholder management
Preferred skills
Regional language proficiency, technology domain knowledge, training curriculum development
Technologies
Salesforce, Pardot, Eloqua, Microsoft Office Suite
Responsibilities
Design and execute go-to-market programs through distributors and partners; manage the annual calendar of customer, channel, partner, and internal events; localize partner communications and content; track and report lead generation and conversion performance; manage the Axis Experience Centre marketing program; oversee the Axis Communications Academy curriculum and market positioning.
Seniority
Senior, hands-on IC
