Brand Manager - Foods Knorr
Core
Lead the growth and long-term success of the Knorr brand in Egypt by turning consumer insight into impactful strategies, innovations, and marketing experiences.
Role type
Brand Manager (FMCG)
Builds
Integrated marketing campaigns, portfolio innovations, and brand strategies for the Knorr brand in Egypt
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Deliverable
product features
Required skills
Brand strategy development, commercial understanding (budget and performance management), cross-functional collaboration, insight-to-action translation, market monitoring, product development partnership, sales execution support, budget management
Preferred skills
FMCG industry experience, innovation development and product launches experience, regional or global team collaboration experience
Responsibilities
Lead the development and execution of the Knorr brand strategy for Egypt; Own end-to-end brand performance including revenue growth and profitability; Drive portfolio and innovation pipelines; Lead the creation and execution of integrated marketing campaigns; Translate consumer and shopper insights into clear action plans; Monitor market performance and competitive activity; Partner with product development teams; Work closely with sales teams for in-market execution; Collaborate with finance and global marketing teams for strategic alignment.
Seniority
Mid-Senior, hands-on IC