Breeze Brand Manager
Core
Own end-to-end growth agenda for Breeze brand in Home Care, driving market share, brand equity, and sustainable business performance.
Role type
Senior Brand Manager (FMCG)
Builds
Breeze brand portfolio (Powder and Liquid formats) for Home Care consumers in Philippines
Domain
FMCG / Home Care
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features
Required skills
strategic brand leadership, commercial accountability, people leadership, cross-functional team rallying, business planning, portfolio growth strategy, innovation management, stakeholder influence
Preferred skills
digital marketing, social-first marketing, commerce ecosystems, agency management
Technologies
N/A
Responsibilities
Own business performance metrics (turnover, volume, market share, penetration, profitability); Lead annual and long-term business planning; Develop portfolio growth strategies across Powder and Liquid formats; Drive delivery of financial and market performance targets; Develop long-term growth vision and category strategy; Lead development and deployment of annual Brand Marketing Plans; Lead innovation and renovation agenda from ideation to launch; Partner with CSP, Customer Development, Finance, Supply Chain, and R&D teams; Lead, coach, and inspire the Breeze Assistant Brand Manager
Seniority
Senior, hands-on IC with people leadership