Marketing Executive - Baby
Core
End-to-end marketing execution for new baby brands, products, and market launches across content, influencers, PR, and retail.
Role type
Marketing Executive (FMCG/Consumer Brands)
Builds
New challenger brands in baby care (nappies, wipes), product launches, and digital shelf presence.
Domain
FMCG / Consumer Goods / Baby Care
Deliverable
product features
Required skills
Project management, digital shelf management, influencer/creator program management, PR coordination, budget management, data analysis, agency management, cross-functional collaboration.
Preferred skills
Experience in ecommerce, retail media, social media, sampling programmes.
Responsibilities
Lead key launches end to end, run launch critical paths, own digital shelf and ecommerce content, lead creative and content projects, run influencer and PR programmes, activate media and retail media, manage project budgets.
Seniority
Mid-level, hands-on IC