Senior Brand Manager Foods
Core
Lead strategy, P&L, and portfolio management for the Mini Meals category (noodles, traditional/modern/Asian dishes) within the Foods business.
Role type
Senior Brand Manager (FMCG Foods)
Builds
Marketing strategies, communication assets, and new product development roadmaps for consumer food brands.
Domain
FMCG, Food & Beverage, Brand Management
Deliverable
product features
Required skills
FMCG marketing, P&L ownership, market strategy, new product development (NPD), portfolio management, communication campaign optimization, data literacy (Nielsen, GfK, AMB), stakeholder partnership
Preferred skills
TVC development, nutrition/refreshment category experience, Marketing Foundation course
Technologies
Nielsen, GfK, AMB
Responsibilities
Co-create market marketing strategy, own P&L, manage NPD from concept to launch, develop 8-quarter portfolio roadmap, create communication assets, optimize in-store execution
Seniority
Senior, hands-on IC