Assistant Brand Manager
Core
Supports Brand Managers and Category Leads in driving strategy and execution for the Taste Elevation Portfolio in Retail Business to achieve consumer connection and financial goals.
Role type
Assistant Brand Manager
Builds
Media campaigns, promotions, PR, range extensions, and new product launches for the Taste Elevation Portfolio.
Domain
FMCG / Food & Beverage / Retail
Required skills
Category analysis, market performance reporting, brand project leadership, new product development, P&L management, budget control, cross-functional collaboration, digital marketing, marketplace dynamics understanding, MS Excel, MS PowerPoint
Preferred skills
Agency management, quantitative and qualitative market research, key financial measures, Japanese market understanding, Food industry experience, strategic thinking
Technologies
MS Office (Excel, PowerPoint)
Responsibilities
Conduct category analysis for key business unit categories; Lead brand projects including media campaigns, promotions, PR, and innovation; Propose and lead new product development pipelines; Manage and control project budgets; Collaborate with Consumer Insight Manager on research; Work with Marketing, PD, and Sales teams to develop samples and trade materials.
Seniority
Mid-level, hands-on IC