Head of OX, Digital & Trade - UFS MY & Marketing Manager - UFS SG
Core
Dual-market leadership role driving operator growth, digital demand generation, trade marketing strategy, and integrated marketing leadership across Malaysia and Singapore.
Role type
Senior Marketing Leader (Head of OX/Digital/Trade & Marketing Manager)
Builds
Scalable operator engagement models, trade marketing campaigns, and digital transformation roadmaps for foodservice and retail channels.
Domain
Foodservice, Retail, Trade Marketing, Digital Transformation
Deliverable
Product features (marketing platforms/campaigns) | client delivery (operator engagement)
Required skills
Strategic planning, data-driven decision-making, trade marketing, digital transformation, cross-functional leadership, budget stewardship, performance governance
Preferred skills
Foodservice experience, B2B experience, technology project leadership
Technologies
MarTech, CRM, Martech ecosystem
Responsibilities
Define operator segmentation and growth frameworks; lead trade marketing strategy and investment governance; drive digital transformation roadmap; lead integrated marketing planning for Singapore; coach high-performing teams; define KPIs and optimize ROI on marketing investments.
Seniority
Senior, hands-on IC with leadership scope