Senior Marketing Manager
Core
Drive brand and performance marketing strategies to achieve business and brand growth in Singapore and the region.
Role type
Senior Marketing Manager (Performance & Brand)
Builds
Digital marketing campaigns, brand collateral, and strategic partnerships for CMC Markets in Singapore.
Domain
Financial services (CFD trading and share investing)
Deliverable
product features
Required skills
Digital/performance marketing strategy, brand management, agency management, budget management, data analysis, SEO, paid social, search marketing, mobile marketing, affiliate marketing, project management
Preferred skills
Managerial experience, tertiary qualification in Marketing/Communications/Business
Technologies
Google Ads, Meta, X, YouTube, Reddit, Microsoft Office Suite
Responsibilities
Develop and execute marketing initiatives for brand and performance growth; manage digital marketing function and third-party agency; oversee annual marketing plans and budgets; optimize campaign performance against KPIs; build infrastructure for full funnel optimization.
Seniority
Senior, hands-on IC with management responsibilities