Lead Product Marketing - Local Performance Measurement
Core
Lead performance tracking, campaign analytics, and results measurement for AT&T's consumer portfolio (Wireless, Fiber, 5G Home Internet) to translate data into insights for leadership teams.
Role type
Senior individual contributor product marketing analyst
Builds
Performance measurement frameworks, dashboards, scorecards, and executive reporting for marketing campaigns
Domain
Telecommunications / Consumer Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Campaign analytics, performance measurement, data analysis, storytelling, KPI definition, trend identification, scenario analysis, cross-functional partnership
Preferred skills
MBA or advanced analytical degree, experience in telecommunications or data-rich environments
Technologies
Python, SQL, Excel, Power BI, Tableau
Responsibilities
Develop performance measurement frameworks aligning KPIs to business objectives; translate campaign data and market trends into actionable insights; create executive-ready reporting and dashboards; monitor performance trends to identify opportunities and risks; support test-and-learn measurement plans; identify automation opportunities for reporting tools
Seniority
Senior, hands-on IC