Senior Data Analyst
Core
Connect marketing strategy, measurement, and performance insights to practical business decisions by evaluating campaign outcomes and identifying drivers of business performance.
Role type
Senior Business Analyst (Marketing Effectiveness)
Builds
Marketing test plans, campaign evaluation frameworks, and executive-ready insights for client success and operations teams.
Domain
Digital Marketing Technology / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing measurement, test design (A/B, holdout, geo), attribution, SQL, Excel, BI platforms, causal inference, executive communication
Preferred skills
Cross-functional collaboration, global stakeholder management, structured problem-solving
Technologies
SQL, Excel, BI platforms
Responsibilities
Partner with stakeholders to define business questions and shape test-and-learn plans; Support design and evaluation of marketing tests including A/B and geo tests; Analyze campaign and channel performance to identify trends and opportunities; Translate analytical findings into actionable recommendations for optimization; Contribute to development of best practices for evaluating marketing performance.
Seniority
Senior, hands-on IC
