Senior Business Analyst (Dynamic Ads)
Core
Drive performance of customer campaigns through data-driven analysis, optimization, and actionable insights for an Ad-Tech company.
Role type
Senior Business Analyst (Dynamic Ads)
Builds
Optimized ad campaigns for advertisers on Taboola's platform
Domain
Digital advertising / Ad-Tech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python, R, Excel, BI tools, A/B testing design and analysis, data visualization, analytical problem-solving
Preferred skills
Mentoring junior team members, using AI tools for campaign analytics
Technologies
SQL, Python, R, Excel, BI tools
Responsibilities
Monitor dynamic campaign performance and analyze key metrics to identify client improvement areas; Proactively identify trends and anomalies in campaign data to inform optimization strategies; Implement optimization techniques including bid, targeting, and creative adjustments; Conduct A/B testing and experimentation to refine campaign elements; Generate internal and external reports on campaign performance; Collaborate with account managers to align campaign objectives and target audiences; Attend client calls to understand their needs and perspectives
Seniority
Senior, hands-on IC
