Marketing Campaign Analyst
Core
Bridge the gap between creative execution and data-driven strategy to ensure marketing initiatives are executed with precision and aligned with business objectives.
Role type
Marketing Campaign Analyst
Builds
Marketing campaigns across brand, CRM, influencer, and product channels for a global crypto investment platform
Domain
Fintech / Cryptocurrency / Digital Investing
Deliverable
dashboards & analysis
Required skills
Multi-channel campaign performance analysis, A/B testing, incrementality analysis, customer journey analysis, KPI definition, dashboard design, stakeholder management
Preferred skills
Cross-functional collaboration, translating complex data into actionable insights, process improvement
Technologies
Dashboards, KPIs, Customer data
Responsibilities
Manage end-to-end performance tracking across all marketing channels; Coordinate user incentive campaigns including eligibility validation and payout preparation; Design and maintain dashboards and reporting frameworks; Work with cross-functional partners to define KPIs and measure business impact; Analyze customer journeys and attribution to identify growth opportunities and lead A/B testing.
Seniority
Mid-level (3–4 years experience)
