CRM & Promotion Manager (정규직)
Core
Lead annual CRM strategy, loyalty programs, and promotion initiatives to drive customer acquisition, engagement, and retention for Swarovski's retail business.
Role type
Senior CRM & Promotion Manager
Builds
Customer loyalty programs, promotional campaigns, and VIP experiences
Domain
Luxury retail / Customer analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, customer lifecycle management, loyalty program design, customer analytics, strategic insight generation, data-driven decision-making, budget management, ROI tracking
Preferred skills
AI-driven CRM, marketing automation, experiential marketing, VIP event planning
Technologies
Excel, PowerPoint
Responsibilities
Lead annual CRM strategy and loyalty program initiatives aligned with global guidelines; Conduct CRM database analysis to generate strategic insights; Develop actionable recommendations based on segmentation and customer lifecycle analysis; Monitor CRM KPIs and campaign effectiveness; Lead promotion strategy and implementation aligned with global frameworks; Develop customer incentive and promotional programs; Plan and execute CRM activations and VIP experiences; Manage CRM & Promotion budgets, forecasts, and ROI tracking.
Seniority
Senior, hands-on IC