Sr. Brand Manager Drinks & Brunch
Core
Lead marketing agenda and brand strategy for iconic Dutch drinks and brunch brands (Karvan Cévitam, De Ruijter, Venz, Brinta) to drive commercial growth and build brand equity.
Role type
Senior Brand Manager (FMCG)
Builds
Marketing campaigns, product innovations, and shopper activations for established consumer brands.
Domain
Fast-Moving Consumer Goods (FMCG) - Beverages & Food
Deliverable
product features
Required skills
Brand strategy development, agency leadership, innovation management, cross-functional collaboration, budget management, consumer insight analysis
Preferred skills
People management, commercial acumen
Technologies
None stated
Responsibilities
Develop three-year and annual brand plans, lead creative and media agencies, drive innovation from concept to launch, partner with sales for shopper activation, manage marketing budget
Seniority
Senior, hands-on IC with mentorship responsibilities