Category Manager (Frozen)
Core
Drive strategy and execution for the Frozen Portfolio in the Retail Business to achieve consumer connection and financial goals.
Role type
Category Manager (Frozen)
Builds
Frozen product portfolio and brand strategy for retail
Domain
Food & Beverage / Retail
Deliverable
product features
Required skills
brand strategy, category analysis, new product development, P&L management, budget planning, market research, cross-functional leadership, digital marketing, shopper behavior analysis
Preferred skills
advanced degree in Business Administration or Marketing, strategic planning
Technologies
digital marketing tools, market research platforms
Responsibilities
Develop brand strategy and Annual Operation Plan, conduct category analysis and report market performance, lead new product innovation agenda and cross-functional teams, manage P&L and business targets, execute brand activation campaigns and range extensions, collaborate on consumer research and trade materials
Seniority
Mid-level, hands-on IC