Category Manager (Frozen)
Core
Drive strategy and execution for the Frozen Portfolio in the Retail Business to achieve consumer connection and financial goals.
Role type
Category Manager (Frozen)
Builds
Frozen product portfolio and brand growth strategies
Domain
Food & Beverage Retail
Deliverable
product features
Required skills
Brand strategy, category analysis, new product development, P&L management, budget planning, market research, cross-functional leadership, digital marketing, shopper behavior analysis
Preferred skills
Advanced degree in Business Administration or Marketing, strategic thinking
Technologies
Market research tools, digital marketing platforms
Responsibilities
Develop brand strategy and Annual Operation Plan, conduct category analysis and report market performance, lead new product innovation and launch, manage P&L and business targets, execute brand activation campaigns, collaborate on consumer research
Seniority
Mid-level, hands-on IC