Traditional Trade/Trade Marketing Manager
Core
Strategic and operational manager bridging Brand Strategy and Sales Execution to maximize investment efficiency and optimize commercial terms across Traditional Trade Channel networks in Egypt.
Role type
Senior IC trade marketing manager (RGM & RTM)
Builds
Channel-specific trade marketing plans, distributor incentive frameworks, and Point of Sale Materials (POSM) for the Egyptian market.
Domain
FMCG / Food & Beverage / Traditional Trade
Required skills
Revenue Growth Management (RGM), Route-to-Market (RTM) design, pricing strategy, promo optimization, portfolio mix optimization, financial acumen, data analytics (Excel/Nielsen/GFK), stakeholder management
Preferred skills
MBA, advanced certifications in commercial analytics
Technologies
Excel, Nielsen, GFK
Responsibilities
Own the RGM agenda for the Egypt market focusing on pricing strategy, promo optimization, and commercial terms; Architect and refine Route-to-Market (RTM) frameworks to expand distribution; Translate category strategies into actionable trade marketing plans; Allocate and manage the Trade Marketing budget; Establish and monitor commercial execution KPIs including Share of Shelf and Planogram compliance.
Seniority
Senior, hands-on IC
