Trade Marketing Specialist
Core
Own Trade Marketing strategy in Brazil, developing market plans, in-store experiences, and delivering key performance reports.
Role type
Trade Marketing Specialist
Builds
In-store go-to-market strategies, shopper decision journeys, and retail sales force playbooks.
Domain
FMCG/Retail Trade Marketing
Deliverable
product features
Required skills
Trade Marketing, Go-to-Market Strategy, Data Analysis, Market Research, KPI Management, Business Development, Marketing Communications, B2B Marketing, CRM, Analytics
Preferred skills
None stated
Technologies
None stated
Responsibilities
Create and own end-to-end in-store go-to-market strategy; Align Sales, Marketing, Category and retailer needs; Lead, negotiate and audit Trade Marketing agency services; Ensure Extended Sales Force productivity and optimized coverage in Tier 1 and 2 stores; Design the shopper decision journey; Define commercial + communication strategy; Lead and ensure brand consistency and leadership across all in-store touchpoints; Create distinctive brand leadership at POS; Enable and elevate retail sales force performance; Lead ESF product and storytelling training strategy; Track business KPIs and manage Trade Marketing investments to maximize ROI.
Seniority
Mid-level (4-7 years experience)
