Senior Marketing Operations Manager
Core
Drive operational excellence, marketing technology, campaign operations, automation, analytics, and lead management to enable scalable, data-driven marketing programs supporting pipeline growth and client acquisition.
Role type
Senior Marketing Operations Manager (Financial Institutions)
Builds
Marketing technology ecosystem, campaign execution frameworks, lead management processes, and performance dashboards
Domain
Fintech / Payments / Financial Institutions
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing operations strategy, marketing technology ecosystem leadership, campaign operations management, analytics and performance reporting, lead management and scoring, process optimization, cross-functional stakeholder management
Preferred skills
MBA or advanced degree, experience with Marketo/Salesforce/Adobe Experience Cloud/Power BI/Tableau, account-based marketing, lifecycle marketing, data governance and privacy regulations
Technologies
Marketo, Salesforce, Adobe Experience Cloud, Power BI, Tableau
Responsibilities
Develop and execute marketing operations strategy aligned with business objectives; Establish operational frameworks and governance models for campaign execution; Lead end-to-end campaign operations including setup, segmentation, and deployment; Design and maintain executive dashboards and KPI frameworks; Partner with Sales and Revenue Operations to optimize lead management and attribution; Lead continuous improvement initiatives for operational efficiency
Seniority
Senior, hands-on IC with leadership responsibilities
