Sr. GTM Operations Manager- Marketing
Core
Own the operational foundation for Pendo's Marketing organization, including process design, planning cycles, and strategic partnership with Marketing leadership to make the revenue organization faster and smarter.
Role type
Senior GTM Operations Manager (Marketing)
Builds
Marketing operational workflows, lead processing logic, campaign-to-pipeline governance, and AI-integrated automation solutions.
Domain
B2B SaaS Marketing Operations and GTM
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Revenue Operations, Marketing Operations, GTM Operations, demand gen motions, lead processing logic, process architecture, BI tools, Salesforce, MAP proficiency, AI/automation strategy, cross-functional collaboration
Preferred skills
Experience with Claude, n8n, Lovable, AI agent-assisted solutions
Technologies
Salesforce, Marketo, HubSpot, Pardot, Customer.io, BI tools, AI automation tools
Responsibilities
Own core Marketing operational work including campaign operations governance and pipeline modeling; Lead MOps process layer including lead source hierarchies and demand processing workflows; Design and improve the full campaign-to-pipeline workflow; Partner with Analytics to translate data into actionable recommendations; Map activity chains to identify process gaps; Define data quality standards for lead flow; Act as Marketing pod lead coordinating with Business Operations functions; Identify automatable microtasks and define AI vision for agent-assisted solutions; Contribute to org-wide GTM Ops initiatives
Seniority
Senior, hands-on IC
