Senior Marketing Operations Manager, Product-Led Growth
Core
Own the systems, data infrastructure, and digital growth engine powering Product-Led Growth (PLG) motion, including martech ecosystem, event tracking, and automation.
Role type
Senior Marketing Operations Manager (PLG)
Builds
Scalable PLG martech infrastructure, automated lifecycle programs, and data-driven growth loops.
Domain
FinTech / SaaS / Product-Led Growth
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Marketing Operations, Growth Operations, Digital Systems, Event-based tracking frameworks, Attribution modeling, Funnel performance measurement, Paid acquisition workflows, Workflow orchestration, Chatbot/Live chat integration, Marketing tech stack modernization
Preferred skills
FinTech or SaaS experience, Self-serve onboarding models, AI and automation scaling
Technologies
Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, Zapier, Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads
Responsibilities
Own and evolve the PLG martech ecosystem including integrations and data infrastructure. Define and execute a future-state roadmap for PLG operations leveraging AI-driven automation. Build and optimize automated lifecycle and activation programs using AI-assisted segmentation. Partner with Web, Product, and Engineering teams to modernize event tracking frameworks. Support and scale experimentation by integrating event tracking with AI-enabled analysis. Collaborate with Paid Growth to ensure high-quality tagging and attribution. Partner cross-functionally to support chatbot and live chat experiences. Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health. Identify opportunities to automate manual processes using workflow orchestration tools. Troubleshoot and resolve issues across systems maintaining a high-quality data environment.
Seniority
Senior, hands-on IC