Senior Marketing Operations Manager, B2B Sales
Core
Architect and optimize the B2B sales-led and channel-driven GTM engine by defining systems, processes, and operational rigor to align Marketing, SDR, Sales, and Partner teams.
Role type
Senior Marketing Operations Manager
Builds
Integrated GTM tech stack, automated data orchestration workflows, and AI-powered operational processes for B2B demand generation and partner growth.
Domain
B2B SaaS / FinTech
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
GTM systems architecture, data orchestration, lead routing logic, automated workflow design, cross-system integration, AI-driven tool implementation, data governance, analytical system design
Preferred skills
FinTech or enterprise B2B SaaS experience, conversational marketing/ABM platform familiarity, paid funnel operations knowledge, partner/VAR workflow understanding
Technologies
Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, Clay.io, Segment, Zapier, AI agents
Responsibilities
Own and evolve GTM systems architecture ensuring tool integration; Lead design and governance of data orchestration workflows; Design operational roadmap for scaling demand generation and ABM; Build automated lifecycle processes for lead scoring and handoffs; Enhance sales productivity via agentic workflows; Manage data governance for attribution and reporting; Create AI-informed dashboards on pipeline performance; Partner with RevOps, Sales Systems, and Engineering to reduce manual work; Support partner/VAR motions through automated attribution and engagement workflows; Evaluate new tools and AI capabilities for GTM infrastructure.
Seniority
Senior, hands-on IC