Client Manager
Core
Manage relationships with a portfolio of UK media agencies and their advertiser clients to support marketing objectives using Asda's customer insight, first-party audiences, and media channels.
Role type
Client Manager (Agency Partnerships)
Builds
Integrated media solutions across Asda Media's onsite and offsite proposition (sponsored products, display, programmatic, CTV, paid social)
Domain
Retail Media / Digital Advertising
Deliverable
client delivery
Required skills
Agency relationship management, translating client objectives into media recommendations, commercial pipeline management, revenue target delivery, campaign activation and reporting, stakeholder influence
Preferred skills
Retail media experience, knowledge of digital media channels (programmatic, paid social, CTV), understanding of agency planning cycles
Technologies
Programmatic media, Connected TV, Paid social, Onsite display
Responsibilities
Build and manage relationships with media agencies and advertiser clients; Educate agency teams on Asda Media capabilities; Translate agency briefs into insight-led media recommendations; Identify opportunities for incremental investment; Develop proposals across onsite and offsite channels; Manage opportunities from briefing to activation and reporting; Maintain commercial pipeline and forecast against revenue targets; Monitor account performance and agree actions with stakeholders.
Seniority
Mid-Senior, hands-on IC