Digital Retail Media Manager
Core
Strategic planning, day-to-day enablement, and optimization of Retail Media Advertising campaigns for enterprise clients across major retail networks.
Role type
Senior IC Digital Retail Media Manager
Builds
Retail media advertising campaigns and client account performance on platforms like Amazon, Walmart, and Instacart
Domain
Retail Media / Digital Advertising (via careerplan.io/jobs/22-00A-6B-373-B2-400-digital-retail-media-manager-at-skai)
Required skills
Amazon Sponsored Products/Brands/Display, Walmart Connect, Vendor/Seller Central, 1P vs 3P distinction, root-cause analysis, media planning, budget allocation, custom analysis and reporting, stakeholder management, cross-functional collaboration
Preferred skills
AMC experience (incrementality, multi-touch attribution), retail media ecosystem fluency, generative AI tools usage, breadth across Instacart/Target/Criteo/Kroger, agency-side background, total commerce context, global team collaboration
Technologies
Amazon Advertising, Walmart Connect, Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service, Claude
Responsibilities
Own strategy and tactics for assigned retail media accounts; Plan, build, and optimize campaigns hands-on; Investigate performance issues and provide recommendations; Advise senior stakeholders on media planning and budget; Co-lead QBRs and strategic reviews; Build custom analyses and automations; Mentor colleagues and contribute to playbooks; Partner with product, sales, and technical teams
Seniority
Senior, hands-on IC
