Senior Manager, CRM Lifecycle
Core
Lead global customer marketing strategy for a car-sharing marketplace, driving growth through activation, retention, reactivation, and loyalty programs via owned channels.
Role type
Senior Manager, CRM Lifecycle
Builds
Customer engagement campaigns, referral/loyalty initiatives, and global marketing strategies for a B2C marketplace.
Domain
B2C Marketplace / Car Sharing / Travel
Deliverable
product features
Required skills
CRM strategy, B2C marketplace experience, team leadership, stakeholder management, cross-channel coordination, experimentation design, MarTech tooling expertise, international market management, business acumen, product roadmap influence.
Preferred skills
Loyalty/referral program launch experience, SQL/data warehouse proficiency, BI dashboard usage.
Technologies
Braze, Segment, MoEngage, Iterable, CDPs, Promo code tooling, measurement tools.
Responsibilities
Define and execute global CRM strategy across email, push, SMS, and in-app channels; own KPIs for revenue from existing customers; partner with Product/Engineering to improve CRM infrastructure and orchestration; adapt global strategy for hyperlocal messaging across 5 markets; pilot and scale new initiatives like referral and loyalty programs; build and mentor the CRM team; manage agency/vendor relationships.
Seniority
Senior, hands-on IC with leadership responsibilities