Director, Segment Marketing
Core
Lead regional marketing strategy and execution for North America to drive pipeline growth and accelerate revenue.
Role type
Director, Segment Marketing (Regional)
Builds
Regional marketing programs, localized campaign activations, and account-based initiatives for B2B SaaS clients.
Domain
B2B SaaS, Enterprise Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Regional marketing strategy, demand generation, account-based marketing, pipeline acceleration, marketing-sales alignment, marketing technology stack management, team leadership, event planning and execution.
Preferred skills
Experience marketing to enterprise organizations in banking, retail, consumer products, or software.
Technologies
Salesforce, Marketo, 6sense
Responsibilities
Develop and execute North America segment marketing strategy; drive localized activation of global campaigns; own regional marketing performance metrics; partner with Sales leadership on pipeline goals; collaborate on reporting and insights; lead regional events; mentor and develop a team of segment marketers.
Seniority
Director, hands-on leadership
