Sr Director, CRM & Growth Marketing
Core
Own the relationship with known guests and turn new visitors into recognizable, repeat customers to drive same-store sales growth and frequency.
Role type
Sr Director, CRM & Growth Marketing
Builds
Loyalty program, owned-channel guest journey, and customer data foundation for two brands (Dave & Buster's and Main Event).
Domain
Entertainment / Hospitality
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
CRM strategy, lifecycle marketing, loyalty program management, owned-channel execution (email, SMS, push), first-party data strategy, martech platform ownership, personalization, team leadership, agency management
Preferred skills
Experience turning around underperforming programs, building scalable data foundations, making build/buy/platform decisions
Technologies
Email, SMS, push, martech platforms, customer data platforms
Responsibilities
Own the owned-channel engine (email, SMS, push, website) to convert considering guests into booked visits; Lead loyalty and retention strategy for 12M members; Drive personalization based on guest behavior; Manage lifecycle and CRM journeys from first visit to loyal regular; Partner with IT to build a connected customer data foundation; Establish insights and measurement reporting; Develop and lead a marketing team and shape agency relationships
Seniority
Senior, hands-on IC with leadership responsibilities