CRM Activation Specialist till MAX Burgers
Core
Strengthen guest relationships and drive business growth through data-driven, personalized communication and loyalty program development for a fast-food chain.
Role type
CRM Activation Specialist (Marketing)
Builds
MAX Rewards loyalty program and targeted guest activation campaigns
Domain
Quick Service Restaurant (QSR) / Retail
Deliverable
product features
Required skills
CRM strategy, marketing automation, data segmentation, campaign planning, loyalty program management, commercial impact analysis
Preferred skills
Retail/FMCG/QSR experience, CRM/loyalty platform expertise
Technologies
CRM platforms, marketing automation tools
Responsibilities
Plan and optimize end-to-end data-driven membership activations, translate guest insights into actionable campaigns, develop and enhance the loyalty program, coordinate cross-channel guest communication, collaborate cross-functionally across Commercial, Tech, Analytics, and POS teams
Seniority
Mid-level, hands-on IC