Performance Media Manager
Core
Own the strategy, planning, and delivery of performance media campaigns to drive customer acquisition, engagement, and growth across Clothing and Home categories.
Role type
Senior Performance Media Manager with line management responsibilities
Builds
Integrated paid media campaigns (Paid Search, Paid Social, Display, Affiliates) for retail e-commerce
Domain
Retail / E-commerce / Fashion & Home
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel performance media strategy, agency management, data-driven audience targeting, test-and-learn roadmap execution, line management, budget management
Preferred skills
Experience in Fashion or Home retail, managing multi-million-pound budgets
Technologies
Paid Search, Paid Social, Display, Affiliates
Responsibilities
Manage and develop one direct report; brief, optimize, and review channel performance with external agencies; collaborate with internal teams (brand, trading, e-commerce, creative, analytics); analyze KPIs and provide recommendations; lead test-and-learn initiatives; champion customer-first thinking aligned with brand strategy
Seniority
Senior, hands-on IC with people management