AVP, Marketing - Content and Media
Core
Lead earned, sponsored, and partner media programs to drive advisor acquisition and business growth through integrated content and media strategy.
Role type
Senior IC marketing leader (content and media strategy)
Builds
Integrated media campaigns, content assets, and media partnership programs for advisor prospects
Domain
Financial services / Wealth management
Deliverable
product features
Required skills
Content strategy, storytelling, media partnership management, campaign execution, budget management, multi-channel marketing, performance measurement, stakeholder management
Preferred skills
Wealth management experience, agency management, prospect marketing
Technologies
LPL.com, blogs, white papers, social media, email, webinars, podcasts
Responsibilities
Manage content and media strategy for prospect marketing; oversee media placements, sponsorships, and budget; define content themes and roadmaps; collaborate with external media and agency partners; develop integrated campaigns across digital, email, webinars, podcasts, and social; create content assets for owned channels; track KPIs and optimize performance; partner with SMEs for interviews and approvals.
Seniority
Senior, hands-on IC