VP, Senior Manager of Prospect & B2B Growth Marketing
Core
Lead advisor recruiting growth across IBDs and RIAs by owning the full prospect funnel from lead generation through qualification, nurture, and sales handoff.
Role type
Senior Manager of B2B Growth Marketing
Builds
Scalable prospecting engine for financial services advisors
Domain
Financial services / Securities / Wealth management
Required skills
Growth marketing, performance media, lifecycle marketing, funnel optimization, lead scoring, Salesforce, Marketing Cloud, Tableau, budget management, team leadership, compliance partnership
Preferred skills
Advanced degree, experience in fintech or wealth management
Technologies
Salesforce, Marketing Cloud, Tableau, Customer Data Platforms
Responsibilities
Own end-to-end IBD and RIA prospect funnel including lead generation, pipeline growth, and conversion; Develop and execute multi-channel marketing strategies across paid media, content, events, and email; Create targeted segmentation, messaging, and nurture programs; Monitor funnel performance and resolve gaps; Partner with Sales, Recruiting, Product, Legal, and Compliance teams; Build repeatable processes for lead nurturing and sales handoff; Manage marketing budgets and campaign execution; Build, coach, and develop a high-performing team
Seniority
Senior, hands-on IC with team management
