Digital Channels Manager
Core
Execute guest-facing CRM, lifecycle marketing, loyalty communications, and digital activation programs to drive guest acquisition, engagement, retention, and repeat visits.
Role type
Manager, Digital Channels & Lifecycle Marketing
Builds
Email, SMS, triggered journeys, nurture campaigns, personalized lifecycle communications, and promotional activations across digital channels.
Domain
Hospitality / Digital Marketing & Customer Engagement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, lifecycle marketing, loyalty program management, email/SMS campaign execution, audience segmentation, campaign QA, cross-functional coordination, project management, analytical skills, digital marketing fundamentals, AI-assisted marketing tools.
Preferred skills
Restaurant/hospitality/retail experience, Klaviyo, Olo, Punchh, Meta, TikTok, GA4, Drupal CMS, geolocation tools, local restaurant marketing, franchise marketing, third-party marketplace management, customer consent/privacy practices.
Technologies
Klaviyo, Olo, Punchh, Meta, TikTok, GA4, Drupal CMS, geolocation tools
Responsibilities
Execute email, SMS, triggered journeys, and personalized lifecycle communications; Build and maintain customer journeys for acquisition, onboarding, and loyalty; Manage audience setup, segmentation, suppression rules, and campaign deployment; Conduct comprehensive campaign QA for logic, personalization, and compliance; Monitor campaign performance and recommend improvements; Coordinate loyalty communications and promotional offers; Support website and app marketing initiatives including landing pages and digital merchandising; Manage audience acquisition and nurture programs across social channels.
Seniority
Manager, hands-on execution & coordination