Senior Marketing Manager, Industry Services
Core
Drive B2B marketing strategy and execution to generate sales leads and support the GSMA Industry Services team in expanding into adjacent markets like Fintech and Insurance.
Role type
Senior B2B Marketing Manager (Industry Services)
Builds
Automated lead generation and nurturing campaigns, digital assets, and sales support materials for GSMA Industry Services products.
Domain
Telecommunications / Mobile Industry / B2B Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, lead generation, marketing automation, Salesforce Marketing Cloud, Google Analytics, SEO, email marketing, event management, stakeholder presentation
Preferred skills
International market experience, B2B technology/telecoms/financial services background, data analysis for ROI
Technologies
Salesforce, Salesforce Marketing Cloud, Google Analytics
Responsibilities
Execute database-focused, website, social, and email marketing campaigns; manage sales lead generation, scoring, and funnel processes; support sales and retention activities including physical and virtual events; create customer communications for onboarding and cross-selling; lead marketing efforts for multiple products including digital asset creation; present key initiatives to senior stakeholders
Seniority
Senior, hands-on IC