Marketing Communications Manager
Core
Lead messaging and campaigns for Xylem's Gas business, balancing long-term brand development with targeted Account-Based Marketing (ABM) to move key accounts forward.
Role type
Marketing Communications Manager (B2B)
Builds
Integrated marketing campaigns, ABM programs, digital content, and thought leadership for Sensus Gas solutions.
Domain
Water technology / Gas utilities
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), campaign management, SEO/GEO, content lifecycle management, event strategy, data analytics, marketing automation, CRM management
Preferred skills
PR/media relations experience, matrixed organization navigation
Technologies
Marketo, Salesforce
Responsibilities
Develop cohesive messaging frameworks for Sensus Gas solutions; Design and execute targeted ABM programs for high-value accounts; Manage and optimize gas-related content across the website; Own strategy and execution for key industry events; Create and operationalize a sustainable content development process; Monitor trends and best practices in B2B marketing
Seniority
Mid-Senior, hands-on IC