Director, D2C Properties
Core
Identify, develop, and scale new direct-to-consumer ecommerce properties and brands for artists and fans, blending strategy, creative development, and execution.
Role type
Director, D2C Properties (Strategy & Business Development)
Builds
Standalone ecommerce platforms, genre-specific/lifestyle brands, and non-traditional accounts (gaming, social media, cultural communities)
Domain
Music industry, Direct-to-Consumer (D2C) E-commerce, Merchandising
Deliverable
product features
Required skills
Building new businesses from scratch, navigating ambiguity, balancing creative thinking with commercial discipline, cross-functional collaboration
Preferred skills
Experience with Shopify, Klaviyo, Photoshop, social media content creation and management
Technologies
Shopify, Klaviyo, Photoshop
Responsibilities
Identify opportunities to build, acquire, or partner on new D2C commerce properties; Develop & launch standalone ecommerce platforms; Oversee go-to-market strategy, brand positioning, and merchandising; Manage non-traditional accounts; Incorporate physical music into properties; Evaluate performance based on customer data; Build long-term roadmaps for portfolio expansion
Seniority
Director, hands-on IC with strategic oversight