Senior Brand Manager - DTC
Core
Manage end-to-end commercial performance, merchandising, and growth strategy for two DTC home furnishing brands.
Role type
Senior Brand Manager (DTC E-commerce)
Builds
Growth brands in the home furnishings category (e.g., Nectar Sleep, DreamCloud)
Domain
Home Furnishings / E-commerce
Deliverable
product features
Required skills
DTC brand management, merchandising strategy, revenue growth, margin optimization, experimentation methodology, cross-functional leadership, data analysis, Shopify platform knowledge
Preferred skills
Mattress or furniture category experience, Shopify technical expertise
Responsibilities
Define and execute merchandising and assortment strategy; drive growth through bundle adoption and AOV expansion; partner with Growth & Marketing and Product to execute experimentation roadmaps; serve as primary connector across Supply Chain, Growth, Product, and CRM; own brand voice and positioning visually and editorially
Seniority
Senior, hands-on IC