Senior Product Manager, Growth & Monetization
Core
Drive impact across the full revenue funnel for a baby monitoring hardware and subscription service, optimizing discovery, purchase, and retention.
Role type
Senior Product Manager, Growth & Monetization
Builds
DTC ecommerce storefront, subscription plans, and product-led growth initiatives for connected baby devices.
Domain
Consumer hardware / Connected devices / Parenting tech
Deliverable
product features
Required skills
Ecommerce/DTC product management, Subscription strategy, Funnel optimization, A/B testing, Shopify platform management, Data fluency, Cross-functional leadership
Preferred skills
Consumer hardware or connected device experience, Modern DTC stack (Klaviyo, Attentive, Yotpo, Recharge, Cordial, FiveTran)
Technologies
Shopify, Klaviyo, Attentive, Yotpo, Recharge, Cordial, FiveTran
Responsibilities
Manage end-to-end DTC shopping experience and Shopify platform; Drive e-commerce performance through funnel optimization and UX improvements; Evolve subscription strategy including pricing, packaging, and plan tiers; Identify opportunities for upsell, cross-sell, and revenue expansion; Develop product-led growth initiatives for referrals and community engagement; Define and track KPIs across the full funnel.
Seniority
Senior, hands-on IC
