Marknadschef med försäljningsansvar
Core
Own commercial development, brand positioning, and sales strategy for Sweden's first complete home health platform.
Role type
Senior Marketing & Sales Lead (D2C E-commerce)
Builds
Home health testing platform for Swedish households
Domain
Consumer health / D2C E-commerce
Deliverable
product features
Required skills
D2C e-commerce leadership, brand strategy, channel strategy, SEO, paid marketing, CRO, CRM strategy, budget management, agency management, data analysis
Preferred skills
Health, testing, or consumer industry experience, startup experience
Technologies
Ads Manager, Google Analytics, Shopify, Klaviyo, Google Search Console, Triple Whale
Responsibilities
Own growth and sales strategy for e-commerce, own brand strategy and positioning across channels, own channel/content/SEO/paid marketing strategy, own CRO and customer behavior analysis, own CRM strategy, own marketing budget and KPIs, lead and coach E-commerce & Content Coordinator
Seniority
Senior, hands-on IC