Brand Manager
Core
Managing artist accounts and developing product strategy for merchandise, physical music, touring, VIP ticketing, retail, and licensing across a lineup of artists.
Role type
Brand Manager (Artist Services)
Builds
Artist merchandise, physical products, and D2C experiences for Warner Music Group artists
Domain
Music industry, e-commerce, and artist management
Deliverable
product features | client delivery
Required skills
Artist account management, P&L management, cross-functional coordination, budgeting, strategic planning, data analysis
Preferred skills
Creative design (Photoshop), social media management, production methods (screen printing, embroidery)
Technologies
E-commerce platforms, CRM systems, design tools
Responsibilities
Act as primary strategic lead for artist rosters, develop and implement artist strategies across sales channels, drive artist approvals for products and initiatives, coordinate cross-functionally with creative and operations teams, manage budgets and revenue targets, oversee product development and creative direction
Seniority
Mid-level, hands-on IC