Director, Digital Marketing & E-Commerce
Core
Senior digital commercial leader accountable for profitable digital growth across demand generation, online conversion, and customer retention for architectural glass and building products.
Role type
Director, eCommerce & Digital Marketing
Builds
Scalable digital commerce capability and end-to-end digital revenue engine for architectural glass and building products.
Domain
Construction materials / Architectural glass
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital marketing strategy, eCommerce operations, paid media management, SEO, lifecycle marketing, web analytics, conversion optimization, budget management, vendor contract negotiation, team leadership, cross-functional stakeholder management, data-driven decision making, strategic planning, performance marketing, site merchandising, A/B testing, attribution modeling, martech stack management.
Preferred skills
MBA or advanced degree, multi-brand/multi-channel retail experience, marketplace commerce, feed optimization, loyalty programs, advanced attribution, digital transformation leadership, hands-on experience with Shopify/SAP C4E/Adobe Commerce/GA4/Looker/Tableau/Power BI/Salesforce/CDP.
Technologies
Shopify, SAP C4E, Adobe Commerce/Magento, GA4, Looker, Tableau, Power BI, Salesforce, CDP, personalization platforms.
Responsibilities
Define and lead digital marketing and eCommerce strategy aligned to enterprise growth priorities; own the digital business plan including revenue, margin, and conversion targets; lead integrated digital marketing across paid search, social, SEO, affiliate, display, content, email, and lifecycle marketing; own eCommerce experience performance including conversion, AOV, and cart completion; define KPI frameworks and champion experimentation through A/B testing and personalization; partner on eCommerce and marketing technology stack roadmap; lead, coach, and develop a high-performing team across digital marketing and eCommerce.
Seniority
Director, strategic leadership with hands-on execution