VP, E-Commerce Artist & Label Services
Core
Lead global direct-to-consumer marketing for Warner Music Group's merchandise and e-commerce services division, overseeing strategy for artist ecommerce, third-party business, and new D2C properties.
Role type
VP, D2C Marketing
Builds
Scalable fan-first marketing systems, new D2C platforms, and global retail programs for artists and partners.
Domain
Music industry, direct-to-consumer e-commerce, fan engagement
Deliverable
product features
Required skills
D2C marketing leadership, team management, CRM and lifecycle marketing strategy, paid media strategy, data-informed decision making, stakeholder management, global campaign coordination
Preferred skills
Experience growing third-party revenue, launching digital commerce properties, working across global markets
Technologies
Meta, Google, TikTok
Responsibilities
Lead and manage a team of marketing leaders to plan and execute D2C campaigns; Own the global CRM and lifecycle marketing strategy; Oversee marketing for WMX's third-party business; Develop and launch new D2C properties and platforms; Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms; Establish KPIs, reporting frameworks, and performance dashboards.
Seniority
VP, strategic leadership with hands-on oversight